KNLV: Broadcasting the Voice of the Valley Since 1965
In the early 1960s, a group of visionary business leaders in Ord, Nebraska saw the potential for a powerful new voice in the Loup Valley. After thoughtful discussion, they formed Loup Valley Broadcasting Inc., and in 1965 secured permission from the Federal Communications Commission (FCC) to operate a local radio station. Broadcasting at 1060 kilocycles with 1,000 watts of power, KNLV Radio was born. Under the leadership of Hal Pierce as President, Lloyd Zikmund as Vice President, and John Sullivan of North Loup as Treasurer, KNLV became a cornerstone for local news, entertainment, and community connection.
Growth Fueled by Innovation and Expansion
Now operated by MWB Broadcasting II, LLC, the station has grown significantly in reach, technology, and services. One of the most notable improvements is the simulcasting of AM 1060 on 93.9 FM, ensuring broader and higher-quality listening experiences for audiences. Additionally, a new 850-foot tower north of Burwell has allowed FM 103.9, now rebranded as KING FM, to double its output from 50,000 to 100,000 watts. This upgrade has expanded the station’s coverage dramatically—spanning from Grand Island to the South Dakota border and from Ainsworth to Norfolk.
Alongside these technical advancements, the stations have refreshed their content: AM 1060 and 93.9 FM now feature a popular ‘70s and ‘80s Greatest Hits format, while KING FM delivers a dynamic blend of Hot Country hits and timeless country favorites.
The team has also embraced the digital age with a new website for enhanced digital marketing services and the addition of two electronic billboards, among the first of their kind in Ord. These innovations provide advertisers and local businesses with diverse, effective options to reach customers across platforms.
The Power and Reach of Radio
Radio remains one of the most trusted and powerful mediums in media. Consider these eye-opening stats:
- More people listen to radio each week than use Facebook.
- 55% of Gen Z tunes in to AM/FM radio daily.
- The average adult listens to over 12 hours of radio per week.
- Smart speakers and online platforms are helping radio reach new audiences.
- 100 million Americans now own a smart speaker.
- Radio continues to hold the highest level of trust among advertising channels.
Why Buying Local Matters
MWB Broadcasting is passionate about supporting the community that supports them. “Buying locally isn’t just good for business—it’s good for your entire town,” the team says. Local businesses give back in countless ways: paying taxes, supporting schools, churches, sports, and community events. Every dollar spent at a local business recirculates through the community multiple times, strengthening the very place you live, work, and raise your family.
On the other hand, spending money with large online retailers often means that those funds never return to benefit your hometown. “If you can buy it here, buy it here.”
Celebrating 60 Years
KNLV celebrates their 60th Anniversary on June 27. The station will be hosting a celebration and ribbon cutting and wants YOU to join them. The first 300 people will be served lunch starting at 11:30 am with prizes throughout the days leading up to and the day of their anniversary. A ribbon cutting will take place at 1:30 pm to commemorate the integrity and longevity the station has provided the surrounding communities for the past six decades.
A Call to Businesses: Let Us Be Your Voice
If your business operates within the reach of KNLV and KING FM, and you’re not yet advertising on local radio, it’s time to rethink your strategy. As the team puts it: “If you were throwing a birthday party and wanted people to come, wouldn’t you tell them about it? The same applies to your business—don’t stay silent. Let people know who you are, what you offer, and where to find you.”
With the strongest broadcast presence in north-central Nebraska, MWB Broadcasting is uniquely positioned to amplify your message and help grow your customer base.
Try KNLV—you’ll like the results.